If it’s time to give your website an update, you are perhaps wondering where to begin. The prospect of getting a whole new website with all the latest bells and whistles is exciting. However, don’t rush things.
It’s important to get some essential things in place before you discuss the project with your web design agency. Here are the top 5 things you must give thought to before thinking of website redesign.
Identify the ‘How?’
A brand new site can definitely boost your morale. However, that shouldn’t be your sole reason for a redesign.
Your redesign project should have a purpose. After all, it’s a big investment. And if you want to get maximum returns from this investment, you must have a crystal-clear picture of how your new website will help boost your sales, revenue and profits.
Evaluate your current website
Make a list of things you love about your current site. Identify whether they deliver any value for your business. Can you retain them on the new site? Can you make do without them?
Similarly, make a list of things you dislike about your site. Are they impeding the functionality of your site? How can they be taken out without affecting business? Could they be redesigned to better effect?
Analyse your competitors
When you are upgrading your site, you want one that’s original and not a copycat of a competitor’s website.
But that does not mean you shouldn’t look to them for inspiration and a reference point.
Knowing what your competitors are up to will provide valuable information about the current trends and best practices for your business and specific industry. Moreover, it will come handy in generating ideas for functions and features you want for your own site whilst also identifying features you want to steer clear of.
Assess your logo
Your logo is an extension of your brand. A unique, powerful logo can leave a lasting impression on your audience.
If your brand identity is out unappealing, out of date or unappealing, now is the perfect time to invest in an updated logo.
Identify your audience
It’s important to identify who you are targeting before you redesign your website. After all, what may work for tech-savvy Gen Z may not really work for those are from another generation.
For instance, if your target customers are those aged 60+, you will need a website that is minimalist and easy to get around. They might need more guidance and perhaps they will read everything you write.
So identify your audience before you begin the redesign project.
Walker Digital can help
The right web designer can give wings to your website redesign ideas whilst maximising the returns on your investment. At Walker Digital, we love building modern, mobile-friendly and user-friendly websites that deliver results for our clients.
Contact us today to schedule a free 30-minute consultation to discuss your redesign project.
